TikTok fashion reality competition, Step & Repeat turning heads on virtual runways

KUALA LUMPUR, July 23 -- Step & Repeat, a first-of-its-kind fashion reality competition hosted on TikTok, is currently turning heads on virtual runways across the world, created by Glamhive and the fashion-forward thinkers at the Mary Kay Global Design Studio.

The competition elevates professionals in wardrobe, makeup, and hair stylists at every career level in a friendly, supportive, and inspirational five-week style competition and mentorship programme on the ever-increasing social media platform TikTok.

Since its unveiling on June 22, Step & Repeat has reached the devices of millions of TikTok users worldwide, resulting in participation in more than 30 countries, according to a statement.

Each week, Step & Repeat host Johnny Wujek announces a theme-based challenge, signalling to amateur and seasoned stylists alike, across the globe that it’s time to get creative — and think outside the closet.

Each round, celebrity judges Nicole Chavez, Claire Sulmers and Andrew Fitzsimmons duet some of the entries and ultimately determine winners. Each receives a cash prize and a one-hour mentoring session with one of 19 industry leaders.

During mentoring sessions, winners receive 1:1 coaching in creating a business around makeup, hair, or style — or maybe all three.

“Our vision for this show is to harness the power of entertainment content and combine it with big-name talent and user generated content,” said Founder and Chief Executive Officer of Glamhive, Stephanie Sprangers.

“It’s all about inclusivity and opportunity. Winners have the chance at a conversation that could truly be life-changing. This is what excites everyone the most.”

The creativity continues in the final week of the competition as the crown for creativity will culminate with the most intriguing challenge yet: rejected Met Gala themes.

Step & Repeat has already started to garner the attention of TikTok users, topping over 1.5 million views and has been featured in the UK Daily Mail, The Daily Front Row, and Vogue Business.

More details at https://www.glamhive.com/tiktok.

-- BERNAMA