MARY KAY GOES ELECTRIC: ICONIC PINK CADILLAC GETS A BOLD EV MAKEOVER

KUALA LUMPUR, July 25 (Bernama) -- Mary Kay Inc, a global leader in the cosmetics industry, has unveiled the first-ever all-electric version of its iconic pink Cadillac, marking a significant milestone in the brand’s commitment to sustainability and innovation.

The new pink Cadillac OPTIQ made its debut during the company’s annual seminar, which was hosted for the first time in Charlotte, North Carolina.

Mary Kay in a statement said the shift from an internal combustion engine to a fully electric vehicle (EV) represents more than a technological upgrade; it embodies a renewed vision for the future of the brand.

“For decades, the Mary Kay pink Cadillac has symbolised accomplishment and aspiration. The introduction of the all-electric OPTIQ honours that legacy while reflecting our ongoing commitment to sustainability and the success of our independent sales force,” said its Chief Executive Officer, Ryan Rogers.

The initiative was also praised by GM Envolve Vice President, Ian Hucker, who reaffirmed the long-standing partnership between Cadillac and Mary Kay.

“Our relationship with Mary Kay spans decades and is built on shared values of innovation, empowerment, and excellence. The pink Cadillac OPTIQ is a meaningful step forward in both performance and purpose,” he added.

Retaining its signature pink pearl exterior, the Cadillac OPTIQ features a modern chassis with improved aerodynamics and advanced EV technology.

It delivers an Environmental Protection Agency (EPA)-estimated range of 302 miles (approximately 486 kilometres), powered by the General Motors (GM) EV Battery Platform and energy-efficient design elements.

The vehicle also boasts a spacious, tech-enhanced interior with illuminated décor and a 19-speaker AKG Audio System equipped with Dolby Atmos for an immersive experience.

The launch underscores Mary Kay’s efforts to reduce its carbon footprint while continuing to inspire future generations of entrepreneurs.

-- BERNAMA