SWISS INNOVATION CHALLENGE ASEAN 2021

KOTA BHARU, Sept 6 (Bernama) -- Universiti Malaysia Kelantan (UMK) is privileged to host the inaugural Swiss Innovation Challenge (SIC) Asean. UMK through the Faculty of Entrepreneurship and Business is working together with University of Applied Science & Art North Western Switzerland (FHNW), Putra Business School (PBS), DRB-HICOM University, Management and Science University and the Swiss Malaysia Chamber of Commerce (SMCC) as strategic partners to host the Swiss Innovation Challenge ASEAN (SICA 2021) which starts from July 2021 and ends in January 2022.

SIC takes a holistic approach materializing innovative business ideas along the lifecycle of the enterprise. SIC, as an annual prestigious program is led by FHNW with the full support from the Swiss Government. To date, SIC has already developed worldwide presence and networking also having established SIC Challenges in Indonesia, Vietnam, Thailand, China and Malaysia.

The participants will be the SMEs, start-ups and higher education institution students from all ASEAN countries. This event aims to help newly established entrepreneurs and potential entrepreneurs in innovation-based business and commercial development. SICA 2021 is expecting participation from around 70 groups within the ASEAN countries.

The main objective of the SIC is to encourage innovative thinking, new ideas and product development from the community and students. Secondly, to conduct a study of international entrepreneurial potentials and writing a case study of entrepreneurial innovation development in Malaysia. Thirdly, to identify products that are innovative and highly potential to be commercialized either locally or internationally. Last but not least, to develop innovative culture among the community and students.

SICA 2021 has three categories of competition namely the SIC Open, SIC Start Up and SIC Youth. Participants will be guided by professional and experienced coaches to further harness their ideas and business propositions. In addition, special training and coaching sessions both from local and Switzerland professionals will also be conducted.

Awards worth RM10000, RM8000 and RM6000 for the different categories are waiting to be grabbed. The champion from the SIC Open category will have an opportunity to present their business plan at the SIC International 2022. The Challenge is open for registration at https://sic.umk.edu.my/site/index. Closing date for registration will be on 15 September 2021.

DR. YUKTHAMARANI A/P PERMARUPAN

PROJECT DIRECTOR SICA2021

ABOUT PUTRA BUSINESS SCHOOL

PBS’s globally recognized courses are facilitated by experienced industry practitioners and academics. PBS is an AACSB (The Association to Advance Collegiate Schools of Business) and ABEST21 (THE ALLIANCE ON BUSINESS EDUCATION AND SCHOLARSHIP FOR TOMORROW, a 21st Century Organization) accredited school – the first business school in Malaysia with these distinctions. All programmes offered by PBS are accredited by the Malaysian Qualifications Agency and approved by the Ministry of Higher Education (MOHE). PBS is recognized as one of the Top Business Schools in Malaysia by the MOHE. Academic programmes offered at PBS are MBA, PGCert, MSc and PhD.

Please contact Ms. Siti Badarny Hassan, Director of Marketing & Corporate Communications at 019-219 4287 badarny@putrabs.edu.my. For more information, www.putrabusinessschool.edu.my

SOURCE : Putra Business School