MTC'S SUCCESS STORY - MWE 2023
KUALA LUMPUR, July 18 (Bernama) -- It was yet again another masterstroke by the Malaysian Timber Council (MTC) as one of its flagship programmes, the Malaysian Wood Expo (MWE) 2023, concluded on a high note, leaving an indelible mark on the timber industry while sparking a wave of innovation and collaboration.
Jointly organised by MTC and Pablo Publishing and Exhibition Pte Ltd, MWE 2023, which was held from 18-20 June 2023 at the Malaysia International Trade and Exhibition Centre (MITEC), surpassed expectations and did better on all counts, generating far more sales than its debut trade show back in 2019.
MWE's sales in 2023 reached an impressive RM182.5 million, marking a significant increase compared to its sales of approximately RM140 million in 2019.
With over 3,000 visitors and 124 local and international exhibitors, MWE 2023’s sales achievement was largely driven by its Incoming Buying Mission (IBM) which was one of the major highlights of the Expo where it garnered sales of RM147.8 million. The IBM, which was conducted in collaboration with MATRADE, involved 88 buyers from 23 countries. A total of 773 business meetings took place during the IBM.
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