Mary Kay renews commitment to prevent, eliminate gender-based violence

KUALA LUMPUR, Nov 25 -- Mary Kay Inc and the Mary Kay Ash Foundation have announced a renewed, joint commitment to the prevention and elimination of gender-based violence by joining the Generation Equality Action Coalition on Gender-Based Violence.

This is in recognition of the upcoming International Day for the Elimination of Violence against Women kicking off the 16 Days of Activism against Gender-Based Violence, according to a statement.

The commitment—which the organisations made public during UN Women’s recent Generation Equality Forum in Paris—is just the latest step the storied beauty brand and its charitable arm have made in the interest of improving the lives of women everywhere.

The Action Coalition on Gender-Based Violence, co-led by UN Women and by the UN Trust Fund to End Violence against Women (UN Trust Fund), among other leaders, is a powerful global movement mobilising governments, international organisations, philanthropies, and the private sector to deliver transformational progress towards the elimination of gender-based violence through four concrete actions.

This includes creating enabling policy, legal and resource environments; scaling up evidence driven prevention programming; scaling up comprehensive, accessible, and quality services for survivors; and, enabling and empowering autonomous girl-led and women’s rights organisations to exercise their expertise.

A goal of the Generation Equality Gender-Based Violence Action Coalition is to have 550 million more women and girls live in countries with laws and policies prohibiting all forms of gender-based violence against women and girls by 2026, among others.

During the Forum, UN Women committed to amplifying support and funding to women’s rights organisations by working with partners to secure a minimum of US$100 million in grants to be allocated through the UN Trust Fund to End Violence against Women (UN Trust Fund) over the next five years. (US$1 = RM4.213)

Last year, Mary Kay Inc and the Mary Kay Ash Foundation joined forces with the United Nations Trust Fund to End Violence against Women (UN Trust Fund) and CARE, two champions of women’s rights, to further their mission to achieve a world free from violence against women.

-- BERNAMA