MARY KAY HASTENS DIGITAL INNOVATION RELEASING WOMEN ENTREPRENEURS FULL POWER

KUALA LUMPUR, March 9 (Bernama) -- Mary Kay Inc has accelerated its digital innovation efforts to unleash the full potential of women entrepreneurs as the company is determined to put them at the centre of the digital transformation.

In celebration of International Women’s Day 2023, Chief Operating Officer at Mary Kay, Deborah Gibbins highlighted in a statement that 37 per cent of women worldwide do not have access to the internet and the number is staggering and impossible.

“To reach their full potential, women business owners around the world must not only have access to the digital tools we take for granted, but they must have the right skills and training to use them effectively,” she added.

Mary Kay’s focus is lifting women entrepreneurs up and addressing the barriers they face in establishing or growing their business, in which digitalisation is one of them.

Mary Kay’s digital innovation efforts include revolutionising its Independent Beauty Consultants’ (IBCs) ability to unleash their full potential via digital upskilling; the development and roll-out of innovative digital tools; and connecting IBCs with their customers in more effective and seamless ways.

To empower Mary Kay’s independent sales force to harness the power of digital, its commitment include in Europe, its award-winning “Link & Learn” integrated education platform comprising a robust learning curriculum for IBCs to access anytime, anywhere.

The InTouch® platform, a one-stop shop mobile platform provides millions of IBCs worldwide 24-hour access to information and services to effectively manage their Mary Kay business, while the Salesforce.com platform has been rolled out to enable a more seamless use of digital technology in day-to-day operations.

The company also believes in digital collaborations to help women entrepreneurs harness the power of digital throughout the world by joining forces including with The International Telecommunication Union (ITU).

In collaboration with the Women Entrepreneurship Accelerator (WEA) and Mary Kay Global, ITU has launched the WEA Digital Innovation Challenge to build enabling eco-systems for women entrepreneurs, supporting the commitment of WEA to empower five million women entrepreneurs by 2030.

As an entrepreneurship development company, Mary Kay is committed to empowering women on their journey through education, mentorship, advocacy, networking and innovation.

-- BERNAMA