Advance Local Latest Sophi.io Customer

KUALA LUMPUR, May 19 (Bernama) -- Advance Local, one of the largest media groups in the United States operating 10 leading news and information organisations and reaching 55 million people monthly, has quadrupled its subscription goal using Sophi Content Paywall Engine.

Faced with advertising pressures exacerbated by the Coronavirus, Advance Local increased subscription conversions 45 per cent using Sophi.io, an AI-powered automation, optimisation and prediction platform developed by The Globe and Mail.

Their success with Sophi has also earned them a spot as a finalist in the Digiday Media Awards, announced this week.

Advance Local Senior Vice President and Editorial Director, John Hassell said, “We wanted to see if Sophi’s content paywall could increase subscriber acquisition by 10 per cent and it blew that goal out of the water. We’re feeling good about the platform and the way it is showing us just how valuable our editorial content is to our audience.”

Advance started using Sophi Content Paywall Engine on one of its largest sites, cleveland.com, to get better insights into the value of their content and fuel their new subscription business. The technology uses advanced natural language processing (NLP) to analyse every piece of content and select which articles to put behind a paywall, picking only those articles where the subscription revenue opportunity outweighs the advertising revenue forgone.

According to a statement, Advance Local is also a finalist in the Digiday Media Awards, in the category of Best Subscription or Membership Product, for their work using Sophi Content Paywall Engine.

“Advance Local is an incredibly innovative organisation that we've watched push the boundaries and we’re very excited to be working with them,” said Mike O’Neill, Co-Founder and CEO of Sophi.io.

“We’re seeing great value come from the content paywall they’ve implemented and we’re excited to introduce some other cutting edge technology into this very strong brand.”

Sophi.io was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions.

For more information, visit www.advancelocal.com.

-- BERNAMA