Watkins Wellness Expands Into Sauna Category Via Sauna360 Acquisition

KUALA LUMPUR, Aug 1 (Bernama) -- Watkins Wellness, a hot tubs and aquatic fitness systems provider, has expanded its portfolio of personal well-being products and entry into the sauna category as a result of the pending acquisition of Sauna360 Group Oy (Sauna360) by its parent company, Masco Corporation.

In a statement, Watkins Wellness said the transaction was expected to close in the third quarter of the year, subject to regulatory approval.

“Sauna360 brings a wealth of industry knowledge and expertise to our business. We look forward to leveraging the synergies between our businesses, which will allow us to better serve our dealer partners, consumers and ultimately, the growing wellness market,” said Watkins Wellness President, Vijaikrishna Teenarsipur.

Meanwhile, Sauna360 Group President & Chief Executive Officer, Pekka Lettijeff said: “Sauna360’s business has grown in recent years, and becoming part of Watkins Wellness will further strengthen our capability and ambition to be a leading sauna player.

“The dealer distribution strategy, common focus on wellness and similar company cultures make this a true strategic fit.”

Sauna360 is a global manufacturer of sauna solutions, and its portfolio of products includes traditional, infrared, and wood-burning saunas as well as steam showers, rooms and generators.

These products are sold primarily in the United States, Europe and throughout the rest of the world under the Tylö, Helo, Kastor, Finnleo and Amerec brands.

Established in 1977 in Vista, California, Watkins Wellness is dedicated to promoting wellness to consumers to help them feel good and live well, with its growing portfolio of well-being products for at-home use provides multiple pathways to wellness.

-- BERNAMA