WATTPAD TO LAUNCH SERIES OF PODCASTS BY POPULAR AUTHORS ON SPOTIFY

KUALA LUMPUR, Sept 19 (Bernama) -- Wattpad, the global entertainment company and leading webnovel platform will launch a series of podcasts created by popular Wattpad authors exclusively on Spotify.

“Southeast Asia is home to many of the most successful and influential authors on Wattpad,” said Kelly O’Mara, Director of Account Management, Wattpad Brand Partnerships.

“As Wattpad’s first major podcast deal in Asia, our partnership with Spotify will fuel our fans' love for the literary world through audio. Wattpad's authors have built enormous global fandoms for their work, writing stories that will continue to inspire a generation of readers.”

According to a statement, some of the biggest names in webnovels in Indonesia and the Philippines will bring their stories to life through a range of podcasts, with 20 titles available to listeners on the world’s most popular audio streaming platform.

“Indonesia and the Philippines are brimming with creativity and brilliant storytellers. This is why we’re thrilled to work with Wattpad to bring their authors to Spotify where they’ll have a chance to take listeners deeper into their craft, inspiration and lives.

“By adding podcasts to their Wattpad webnovels, it will allow the authors to engage with their fans in a unique way and reach new fans and listeners,” says Spotify Head of Studios for Southeast Asia, Carl Zuzarte.

The podcasts premiered on Sept 17 in the Philippines and will premiere on Sept 30 in Indonesia. Each podcast will have 24 episodes and stream weekly on their respective Spotify Podcast pages.

As part of the partnership, Wattpad and Spotify hosted a live panel discussion with creators at the Manila International Book Fair on Sept 17. At the Indonesia International Book Fair, a similar discussion will be held on Nov 12.

-- BERNAMA