SPRINKLR OPENS NEW R&D CENTRE IN SINGAPORE

KUALA LUMPUR, March 11 (Bernama) -- Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, has expanded its presence in Singapore with a new R&D centre, following a year of impressive customer growth.

According to a statement, the new facility will reinforce Sprinklr’s position as a leading CXM provider, supporting valuable brands in Asia Pacific, including Samsung, Gojek, StarHub and Changi Airport Group.

“Sprinklr's expansion during these challenging times demonstrates the company’s confidence in Singapore as a strong business hub, with world-class R&D and engineering talent,” said Digital Industry Singapore Vice-President and Head, Ang Chin Tah.

“We welcome the addition of the R&D centre to our tech ecosystem and look forward to the exciting job opportunities it will create for Singapore and Singaporeans.”

Sprinklr’s new R&D centre follows a year of corporate milestones and key strategic hires in Singapore, Malaysia, Thailand, Hong Kong, Korea and Australia.

The New York City-based company in the same statement said it would immediately begin recruiting and investing in engineers, which adds to Sprinklr’s existing R&D centres in the United States and India.

Sprinklr is also hiring sales, customer success, and recruiting support across Asia Pacific.

“Singapore is a global hub for innovation, with world-class talent to help Sprinklr meet the growing demand from enterprise customers for advanced CXM,” said Sprinklr Senior Vice-President (APAC and Japan), Florian Zenner.

-- BERNAMA