SANDBOX ACQUIRES PLAYKIDS, A LEADING DIGITAL EDUCATION PLATFORM IN BRAZIL

The PlayKids app (4M+ users) and Leiturinha (kids’ monthly book-club subscription with 200,000+ subscribers) will now be part of Sandbox & Co.’s rapidly expanding portfolio. (Graphic: Business Wire)

KUALA LUMPUR, Feb 3 -- Sandbox & Co, a London-based provider of digital learning products and services, has announced acquisition of PlayKids, a leading digital education platform in Brazil.

PlayKids provides video content, books and eLearning experiences through two core brands: the PlayKids app, an award-winning video-on-demand platform for children aged two to six, and Leiturinha, one of the largest kids’ book-subscription services in the region.

PlayKids’ majority owner, Movile, a long-term investor in LatAm tech companies, will become a minority investor in Sandbox. The Prosus-backed business has a significant presence in Brazil’s tech and investment ecosystem and has led multiple investment rounds for industry leaders such as iFood, Sinch and Zoop.

“We have been big fans of PlayKids and Leiturinha and are delighted to welcome them to the Sandbox family as a perfect complement to our existing suite of products,” said Sandbox founder and CEO, Bhav Singh based on a statement.

“I’m excited to have Guilherme Martins, CEO of PlayKids, on board to lead the rollout of our wider portfolio into LatAm and that Movile is joining us as shareholders as we continue to grow and focus on ‘super serving’ millennial and Gen Z families.”

Meanwhile, Martins, who is also founder of Leiturinha, said: “Last year, following the pandemic’s impact, there was a clear uptake in digital acceleration and a need to quickly reinvent how kids are educated and entertained during the lockdowns.

“I see that trend continuing and am excited to work with Bhav and the other Sandboxers to extend our digital offerings and introduce Sandbox’ online learning products to the Latin American market.”

Sandbox has seen rapid growth over the last few years, currently its portfolio consists of 17 brands with a peak monthly audience of 60 million+ kids, families and teachers.

For more information, visit https://sandboxandco.com.

-- BERNAMA