PEPPER LUNCH MARKS 31ST ANNIVERSARY WITH INAUGURAL WORLD PEPPER RICE DAY

KUALA LUMPUR, June 30 (Bernama) -- Popular Japanese fast-casual dining chain Pepper Lunch will celebrate the inaugural World Pepper Rice Day on July 3, marking 31 years since the brand introduced its original sizzling Pepper Rice in Tokyo.

For one day only, 517 outlets worldwide will join in celebrating the signature teppan-style dish that has gained a strong international following since its debut, the company said in a statement.

The celebration pays tribute to the dish’s core innovations, including Pepper Lunch’s patented hotplate technology, which maintains a temperature of 80 degrees celsius (°C) for over 20 minutes, allowing diners to enjoy a sizzling, interactive experience.

The original Pepper Rice, featuring Pepper Margarine and Garlic Soy Sauce, remains a key attraction, with customers invited to season and stir-fry their meal to taste—right at their table.

To mark the occasion, Pepper Lunch will attempt a Guinness World Record for the “Most Photos of Hotplate Pepper Rice Uploaded to Facebook in One Hour”, taking place on July 3.

Participants must upload a photo of their Pepper Rice to Facebook with the hashtag #WorldPepperRiceDay, ensuring their post is set to public.

Customers dining in or taking out are encouraged to join the effort and contribute to what Pepper Lunch calls “a sizzling moment in history”.

Described as more than just a culinary event, the initiative spans locations from Tokyo to Singapore and Bangkok to Vancouver, highlighting the dish’s worldwide appeal.

Pepper Lunch is also offering media and influencer opportunities in select countries, including behind-the-scenes content and promotional tastings.

-- BERNAMA