PEBSTEEL LAUNCHES ALL-NEW BRAND IDENTITY FOR NEW DEVELOPMENT PHASE
KUALA LUMPUR, March 23 (Bernama) -- PEB Steel Buildings Co Ltd (Pebsteel), a leading company in the pre-engineering steel construction industry, has launched its refreshed brand identity to the market.
According to a statement, the rebrand supports Pebsteel's long-term vision of offering customers innovative, sustainable, and cost-effective solutions during a new development phase.
Executive Chairman of Pebsteel, Sami Kteily said: “The rebrand is an important milestone for Pebsteel. After 27 years of development, Pebsteel reaffirmed its leading position as a total solution provider for pre-engineered steel buildings and steel structures.
“Amidst the ever-evolving fast-paced construction market, Pebsteel has introduced a new brand tagline – ENGINEERED BUILDING SOLUTIONS - to reflect its aspiration of creating effective solutions for a prosperous future.
“The company has also updated the logo to demonstrate its efforts to evolve and move towards prosperity with its customers, partners, and employees.”
Construction and industrial sectors are expected to recover strongly after COVID, resulting in enormous demand for pre-engineered steel buildings, steel structures.
Asia-Pacific is the fastest-growing market for pre-engineered buildings and steel structures due to rapid industrialisation and urbanisation in emerging economies.
Pebsteel is a long-standing company with a solid record of 6,000 pre-engineered buildings and steel structures in over 50 countries.
Pebsteel's outstanding projects include the highest Unilever factory in Indonesia with a height of 68 metres; the largest clear span of 128 metres for the Lufthansa hangar in the Philippines; and, the longest FCB Warehouse building in Thailand with a total length of one kilometre.
Founded in 1994 by Sami Kteily and Adib Kouteli in Europe with Japanese stakeholders (Nippon Steel and Okaya & Co Ltd), Pebsteel operates in 10 regional sales offices and has the headquarters in Vietnam.
-- BERNAMA
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