NIELSENIQ ACQUIRES CIVALUE, RETAIL AI PLATFORM PROVIDER

KUALA LUMPUR, March 22 (Bernama) -- NielsenIQ has announced acquiring ciValue, a SaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programmes with advanced AI technology.

With this acquisition, NielsenIQ’s Retail Media vertical takes its next steps towards enabling smarter, more automated and more scalable retail media programmes.

Integrating ciValue’s global platform assets into NielsenIQ’s powerful Connect platform will provide innovative capabilities for retailers, including audience building and insights.

This dynamic platform will also support personalisation capabilities that are incremental to NielsenIQ's core capabilities, which the retail industry relies on for critical decision making.

“We are excited that ciValue is joining the NielsenIQ team to continue to build and support the best AI powered tools for retailers globally,” says David Johnson, President Global Retail, NielsenIQ in a statement.

“The integrated platform will support groundbreaking personalisation activities for the global retail industry to meet the demand for fast and reliable customer analytics and personalisation.”

Meanwhile, ciValue CEO and Founder, Beni Basel said: "NielsenIQ is a long-time investor and partner of ciValue and their dedication to making retail a win-win-win world was always apparent.

“Joining NielsenIQ enables ciValue to expand its retail intelligence offering to more retailers, brands, and more importantly, allows us to further grow data-driven decisions to satisfy customers worldwide."

NielsenIQ and ciValue’s solutions will enable retailers to gain insights, work smarter and accelerate business opportunities. By creating engagements that matter for retailers, brands and their customers, clients who leverage Connect can achieve new revenue streams, sales growth, and increase share of wallet through customer-centric merchandising and marketing.

-- BERNAMA