New Narrative Appoints Rashmi Jolly To Lead Middle East Expansion

KUALA LUMPUR, Sept 2 (Bernama) -- New Narrative, a strategic communications consultancy headquartered in Hong Kong, has appointed Rashmi Jolly as Principal, Middle East, marking the next stage in its international expansion.

Based in Dubai, Jolly will oversee operations across the Middle East and Africa, supporting a growing client base in financial and professional services.

Her appointment follows the opening of New Narrative’s London office in 2023 and underscores the firm’s commitment to helping its clients grow across dynamic markets such as the United Arab Emirates (UAE), a rising global financial centre.

In a statement, New Narrative Group partner and co-founder, Joseph Chaney said with Jolly’s innovative mindset and broad experience, she is a perfect fit to strengthen the company’s presence in this rapidly evolving region.

Meanwhile, Jolly said she is excited to bring New Narrative’s global industry expertise, data-driven strategies and deep editorial skills to the market to amplify its clients’ presence and impact.

“In today’s fast-changing environment, it is imperative that companies in the UAE elevate their thought leadership, excel at customer-centricity and create magnetic brands to stand out,” said Jolly.

Jolly brings over 20 years of experience from leading organisations in New York, London, Shanghai, Singapore, Zurich and Dubai; most recently she created transformational products, customer experiences and artificial intelligence (AI) solutions for Bain & Company.

Driving client growth by integrating customer-centricity, authenticity and data-driven insights into corporate communications strategies, New Narrative’s services span marketing, branding, investor relations, customer experience, custom research and thought leadership campaigns on vital topics like sustainability, AI and investment strategies.

-- BERNAMA