MARY KAY, ARBOR DAY FOUNDATION TO PLANT 100,000 TREES SUPPORTING REFORESTATION

KUALA LUMPUR, June 23 (Bernama) -- In conjunction with its 60th anniversary, Mary Kay announced its 2023 reforestation projects in partnership with the Arbor Day Foundation to celebrate 15 years of positive community impact with the foundation.

“Deforestation and climate change could cost the global economy many billions over the coming years, our hope at Mary Kay is that these projects lessen those impacts while providing valuable wildlife habitats.

“These newly planted forests will grow and provide valuable resources, ecosystem services and a lasting legacy for future generations,” said Mary Kay Inc Chief Operating Officer, Deborah Gibbins in a statement.

This year’s global reforestation projects include planting of 80,000 trees to support rare habitat restoration and biodiversity in multiple Georgia counties, in the United States.

Through a partnership with the Arbor Day Foundation and The Nature Conservancy, longleaf and shortleaf pines will be planted across private and public lands in Georgia. As the trees grow, they will reduce forest fragmentation and support endangered and threatened wildlife like the red-cockaded woodpecker, eastern indigo snake and gopher tortoise.

Meanwhile, in the Lassen National Forest, California, 12,000 trees are being planted to support wildfire recovery. This project focuses efforts on the health of the Lassen National Forest, home to hundreds of wildlife species and vital to the landscape's health and nearby Lake Almanor.

Furthermore, 4,000 trees are being planted to support sustainable forestry, watershed restoration and biodiversity in Mexico’s Cerro Pelon Butterfly Sanctuary, aiming to reestablish oyamel fir cover in these areas while benefiting the local community.

In Belorado, Spain, 4,000 trees are being planted to support wildfire recovery. Planting a diverse mix of young deciduous trees in this area will help hold the soil and make the land more resilient to climate change and fires. And for a rural area affected by rural-to-urban migration, this project will provide ongoing maintenance jobs throughout the region.

Mary Kay’s and the Arbor Day Foundation’s partnership began in 2008 and has achieved several important milestones throughout its 15-year cooperation. To date, they have planted 1.3 million trees via its partnership and continue to work toward future impact with an additional 100,000 trees this year.

-- BERNAMA