JETOUR Launches Cheetah Conservation Initiative, Pledges Long Term Support

KUALA LUMPUR, Nov 18 (Bernama) -- At the JETOUR Global Travel+ Conference 2024 in Fuzhou, JETOUR emphasised the importance of wildlife conservation and reaffirmed its commitment to the pursuit of "Travel as ESG Practices".

During the event, JETOUR unveiled a teaser of Discovery's documentary "Return of the Cheetah" and partnered with renowned biologist and artist Hazen Audel to launch a charity auction for cheetah protection.

All proceeds from the auction will be donated to cheetah conservation, reinforcing JETOUR's ongoing support for ecological initiatives.

JETOUR Auto President, Li Xueyong highlighted the company’s growing awareness of the connection between economic development and ecological environment.

“If we treat the earth well, the earth will treat us well. Cooperation with CCF is just the beginning. In the future, we will continue to support ecological conservation and contribute to global sustainable development,” he said in a statement.

The conference, attended by over 1,000 guests, watched the teaser of the documentary "Return of the Cheetah", jointly produced by JETOUR, the Discovery Channel, and the Cheetah Conservation Fund (CCF).

Set against the backdrop of Namibian grasslands in Africa, the documentary illustrates the plight of the cheetah worldwide, and encourages greater public involvement in wildlife protection.

-- BERNAMA