INNOCEAN, SHINSEGAE LAUNCH REAL-TIME 3D SAFETY CAMPAIGN ON BUSAN BEACH
- news2u
- 6 hours ago
- 2 min read
KUALA LUMPUR, Aug 6 (Bernama) -- INNOCEAN, in collaboration with Shinsegae Property, has launched a public safety campaign dubbed “The World’s Biggest Lifeguard” at Haeundae Beach, Busan, using South Korea’s largest digital signage display outside the Seoul metropolitan area.
The campaign, which went live in June, uses a 3D anamorphic video of an oversized lifeguard to deliver real-time safety alerts to beachgoers through the Grand Josun Media board.
The lifeguard display reflects live environmental data such as weather conditions and wave height, adjusting its safety messages accordingly.
“We will continue to develop campaigns that positively impact society through creative media,” said INNOCEAN Global Chief Executive Officer, Yongwoo Lee in a statement.
Meanwhile, an INNOCEAN official stated: “We believed outdoor advertising could deliver a strong visual impact. To build trust, we featured a real Haeundae Beach lifeguard as a model in the video.”
With 200,000 to 250,000 daily visitors during peak season, Haeundae Beach faces rising challenges from climate-related changes such as stronger rip currents, as well as safety concerns like swimming under the influence. Limited rescue personnel mean verbal warnings are often inadequate.
By using immersive visuals and live data, the campaign seeks to improve public safety and enhance the visitor experience. It also doubles as a digital tourism attraction, blending technology with civic messaging.
Measuring 25 metres in width and 31 metres in height, the curved digital screen is mounted on the facade of Grand Josun Busan and has attracted major public attention since its activation.
When waves are high, the lifeguard issues alerts with varying degrees of beach access restrictions. In normal conditions, the display simulates weather changes to enhance realism. The digital content also shifts to show nighttime surveillance scenes, reinforcing around-the-clock vigilance by emergency teams.
The initiative is part of broader efforts by Shinsegae Property and INNOCEAN to explore digital-out-of-home (DOOH) solutions that promote public awareness and contribute to urban experiences.
-- BERNAMA
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