Indegene to scale up AstraZeneca's omnichannel operations globally

KUALA LUMPUR, Nov 2 (Bernama) -- Indegene, a digital-first, life sciences commercialisation company said it is helping global biopharmaceutical company AstraZeneca to scale up its omnichannel operations across the globe with an aim to create a more personalised customer experience.

“As patients and physicians progressively engage with life sciences companies through a variety of communication channels, omnichannel operations are vital to create personalised experiences.

“We are excited at the opportunity to apply our healthcare domain expertise and technology accelerators to enable and empower life sciences companies in their omnichannel journey,” said Indegene executive director and executive vice president Sanjay Parikh.

In a statement, Indegene said it will leverage its healthcare domain expertise and experience in operating digital centres of excellence to help streamline the client’s global content supply chain and orchestrate personalised customer journeys in an agile, global engagement model.

Its partnerships with marketing platform providers will support the clients omnichannel operations efficiently, and at scale.

More details at www.indegene.com.

-- BERNAMA