Hanshow Powers FairPrice Group’s Flagship “Store Of Tomorrow” With Smart Retail Solutions

KUALA LUMPUR, Sept 29 (Bernama) -- Hanshow, a global leader in digital retail solutions, has provided advanced digital solutions to support FairPrice Group (FPG) for its newest FairPrice Finest store at Punggol Digital District, Singapore.

As FPG’s trusted technology provider, Hanshow in a statement said it continues to provide the digital retail solutions that support its Store of Tomorrow vision to reinvent the retail journey for consumers.

Positioned as the world’s first generative artificial intelligence (AI)-powered “Store of Tomorrow”, the new FairPrice Finest offers cutting-edge features such as digital price tags, AI shopping assistants, digital ‘endless’ aisles and automated discount application, delivering a more personalised, seamless and eco-friendly shopping experience.

Creating a connected environment that benefits both consumers and store teams, the new flagship store showcases how retail technology can optimise the full shopping journey, from pricing management to in-store engagement.

Hanshow’s digital store solutions, including its ESL and in-store marketing solutions, have been implemented across all key consumer touchpoints at the new FPG Finest store.

This integrated approach helps the store connect online and offline channels, creating a truly omnichannel environment while transforming each product zone into a more engaging, experiential destination for consumers.

In addition, Hanshow’s ESL solution enables dynamic, real-time price and promotion updates, giving store teams the flexibility to adjust prices daily or multiple times in a single day, providing consumers clear, accurate and up-to-date pricing and product information.

Meanwhile, Hanshow’s Lumina displays provide stores with a dynamic tool to engage consumers and drive sales. Store teams can flexibly showcase products they want to feature, while vivid, high‑resolution colour screens present detailed product information, usage ideas, and benefits in a highly visual format.

Together, Hanshow and FPG are building the Store of Tomorrow in Singapore while setting a new benchmark for global retail, where digital innovation, sustainability, and customer experience converge.

-- BERNAMA