Gordon Brothers acquires ORSAY brand

KUALA LUMPUR, Aug 3 (Bernama) -- Gordon Brothers, the global advisory, restructuring and investment firm, has acquired the global ORSAY brand, archives, related trademarks and other intellectual properties from Orsay GmbH.

According to a statement, the firm has partnered with SCAYLE to continue the brand’s growth, in addition to maintaining ORSAY’s existing franchisees.

“We have been following the ORSAY story for years and have always been impressed with the brand’s powerful connection with consumers.

“The partnership with the commerce technology vendor SCAYLE provides a market-leading e-commerce software for the brand to continue to reach out to consumers throughout Europe.

“The ORSAY brand has succeeded across regions, countries and distribution channels, and we are excited to partner with SCAYLE for its next chapter of growth,”said Tobias Nanda, the president of brands at Gordon Brothers.

Gordon Brothers’ acquisition allows the omnichannel women’s fashion brand to maintain its brand DNA and develop new and exciting apparel, footwear and accessories.

Gordon Brothers has been actively investing in brands since 2003, partnering with leading companies to help revive and reimagine some of the world’s most iconic brands.

More details at www.gordonbrothers.com.

-- BERNAMA