Global Dairy Congress: Yili Unveils ‘dual centers’, ‘dual integration’ strategy

KUALA LUMPUR, June 28 -- Yili Group, Asia's largest dairy company, recently participated in the 14th Global Dairy Congress.

As the only invited speaker from China, Assistant President of Yili, Dr Zhanyou Yun attended the keynote session, delivering a speech entitled ‘Driving innovation and branding’.

"The era of Industry 4.0 calls for dairy players to embrace digital technology in order to drive greater innovation. Always putting our customers first, Yili has established 'dual centers' online and offline and achieved the 'dual integration' of informatisation and digitalisation,” said Dr Yun.

“Digital technology also empowers our partners to improve their efficiency and will ultimately help to provide products of even higher quality for global consumers.”

According to a statement, as consumer needs become personalised and segmented, Yili has been developing a wide range of digital tools to stay ahead of the market.

The company has established its own ‘radar’ to track consumers' evolving demands and receive feedback around their experiences, as well as a series of platforms for product lifecycle management, compliance and standard platform management, and risk assessment.

In the upper reaches of the industry chain, Yili actively promotes digital farming and is building smart pastures. Using Yili's digital management system, pasture workers are able to keep real-time digital health records for every cow.

In the middle of the industry chain, Yili has been accelerating the construction of ‘smart factories’. Downstream, Yili has been promoting the concept of ‘new retail’ to optimise consumer shopping experiences and achieve the full integration of online and offline channels.

Yili also integrates IT applications with the dairy industry, and uses big data to accurately understand consumers' rapidly evolving needs.

At the World Dairy Innovation Awards ceremony, an annual event held during the Global Dairy Congress, the judging panel considered 222 entries from 25 countries across 20 categories, and Yili won three awards including ‘Best Dairy Drink’ for Cute Star Rub Your Tummy dietary fiber yogurt drink.

-- BERNAMA