Equativ, Sharethrough To Operate Under One Brand

KUALA LUMPUR, June 10 (Bernama) -- Equativ, an end-to-end media platform, has announced the full unification of Sharethrough into its global brand and operations, forming one of the world’s largest independent media platforms and marketplaces.

The unification also strengthened Equativ’s ability to serve global advertisers and publishers with transparency, innovation, and user-first technology while also benefitting from a complete rebrand of its visual identity and website.

Equativ in a statement said this milestone celebrated the unification of both companies under one roof and marked the final step in a year-long integration process following its acquisition of Sharethrough in June 2024.

“This is more than a rebrand— it is the culmination of a common vision to build a more dynamic, innovative, and outcomes-driven alternative to today’s fragmented ad tech landscape.

“Together, we have built a global platform that is designed for interoperability, intelligence, and results across the entire media journey,” said Equativ Chief Marketing Officer, Ben Skinazi.

Over the past year, the combined power of Equativ and Sharethrough has significantly accelerated its growth, firmly establishing Equativ as a leading independent platform trusted by thousands of global brands and all of the Big Six agencies.

The new Equativ brings together planning, curation, activation, ad enhancement and optimisation within one media platform, namely Maestro by Equativ, offering brands and agencies one entry for multiple solutions for driving outcomes in today’s attention economy.

With omnichannel capabilities across connected TV (CTV), video, native, display, and retail media, Equativ simplifies the ad tech stack and delivers performance while providing quality media, meeting the demands of a fast-changing media landscape.

-- BERNAMA