CHRISTIE'S INTERNATIONAL REAL ESTATE ENTERS VIETNAM VIA S&S GROUP PARTNERSHIP

KUALA LUMPUR, May 20 (Bernama) -- Christie’s International Real Estate has announced its expansion into Vietnam through a new venture, S&S Christie’s International Real Estate, to tap one of the fastest-growing luxury real estate markets in the world.

With the launch, Christie’s International Real Estate will be the first global luxury real estate brand with an office in Vietnam, according to the company in a statement.

The new firm is led by Sassy Nguyen, who along with her husband and business partner Sam Vu are the owners of S&S Group, a conglomerate of companies operating in the ultra-luxury automotive, timepiece, fashion, art, and now real estate industries.

“With a rich cultural heritage and incredible potential for luxury-market growth, Vietnam has been in our sights for some time.

“We are thrilled to have found the right partner in S&S, a company with a great track record of success and an unparalleled understanding of the luxury market in Vietnam,” said Christie’s International Real Estate managing director, EMEA and APAC, Helena Moyas de Forton.

S&S Christie’s International Real Estate’s flagship office, which will open in early June, will be located in the Saigon Hilton, one of the newest luxury developments in Ho Chi Minh City, and home to S&S’s Lamborghini dealership. In addition, according to Nguyen, the luxury realty brand plans to expand to the capital city of Hanoi within two to three years.

As an affiliate of Christie’s International Real Estate, S&S Christie’s International Real Estate will offer clients national and international exposure through the brand’s global luxury network, which has affiliates in nearly 50 countries and territories.

The firm will also enjoy exclusive marketing partnerships and a relationship with Christie’s auction house for the referral of fine art and luxury goods, whereby the Asia Pacific (APAC) region is a key driver of overall sales and new-buyer spend at Christie’s.

While Vietnam has seen an uptick in foreign buyers and investors, primarily from Asian countries including China, South Korea, Singapore, Taiwan and Japan, an increasing number of high-net-worth Vietnamese are also prioritising offshore real estate investment.

S&S Christie’s International Real Estate will serve clientele looking to invest in real estate worldwide, in target markets including London, Paris, Dubai, Australia and the United States.

-- BERNAMA