BLACKHAWK NETWORK PURCHASES MINORITY STAKE IN SINGAPORE-BASED WOGI

KUALA LUMPUR, Jan 31 (Bernama) -- As part of its mission to offer meaningful rewards on a global scale, Blackhawk Network has purchased a minority stake in Singapore-based rewards and incentives company, Wogi.

According to a statement, the collaboration will accelerate the growth of rewards and incentives throughout Southeast Asia and provide solutions to the APAC businesses that are revisiting their rewards strategies as a result of the pandemic.

With Blackhawk’s investment, Wogi will now be able to offer a wider selection of gift card rewards, which have shown to be effective incentives for driving loyalty and motivation among shoppers and employees, alike.

“This investment will provide Blackhawk with greater access to digital-first rewards, incentives, and gift card content in the APAC regions such as Singapore, Hong Kong, Malaysia, Thailand, the Philippines, Vietnam and Indonesia, and provide Wogi with a more robust corporate framework benefiting from Blackhawk’s vast gift card network and solutions,” said Blackhawk Network managing director of Asia Pacific, Mark Singer.

Meanwhile, Wogi Founder and Senior Vice President, Pavlina Atanasov said: “With Blackhawk’s backing, we will have the opportunity to expand our offerings and seek out growth opportunities for our business and our clients’ businesses.”

To date, Wogi powers rewards for more than 300 B2B and B2C companies with more than 700 gift card content and payment partners.

By joining forces with Blackhawk, Wogi’s clients in APAC markets will have access to an even larger rewards portfolio — including original gift card content personalised for individual recipients — via its smooth CONNECT API and digital integration technology for seamless ordering, processing and delivery.

Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people.

More details at www.blackhawknetwork.com.

-- BERNAMA