ADVANCED MEDTECH SPEARHEADS ‘PROUD TO PIPETTE’ CAMPAIGN CELEBRATING PANDEMIC'S UNSUNG HEROES

KUALA LUMPUR, Aug 23 (Bernama) -- Advanced MedTech Holdings (AMTH), a home-grown global medical technology leader headquartered in Singapore, is spearheading the ‘Proud to Pipette’ campaign.

The ‘Proud to Pipette’ campaign celebrates the medical technologists in Singapore working tirelessly in laboratories, hospitals and testing centres to process COVID-19 tests, supporting the country’s trace and track efforts, according to a statement.

The initiative aims to spotlight medical technologists, whose line of work often requires them to work round the clock, while risking their personal safety, as they handle active viral samples during the pandemic.

Group Chief Executive of Advanced MedTech, Abel Ang said: “Medical technologists involved in testing are the unsung heroes of the pandemic. Like healthcare workers, they have toiled long hours with the constant risk of being exposed to the virus.”

“This campaign seeks to honour their tremendous efforts to keep our country safe, with a unique reusable facemask that proudly identifies what they do, together with a popular drink enjoyed by many, in the testing laboratories.”

Through their work, healthcare workers and contract tracing staff can rigorously track and trace infected persons to effectively manage any outbreak.

At least 1,000 reusable masks with the campaign hashtag ‘ProudtoPipette’ will be distributed, along with a QR code to redeem KOI bubble tea vouchers.

AMTH will identify these critical professionals through existing customer networks and social media.

To further honour their efforts, AMTH will spearhead a social media platform for medical technologists to share their untold stories of personal sacrifice during the pandemic.

-- BERNAMA