VidMob Secures US$50 Million Series C To Speed Up Broad Adoption

KUALA LUMPUR, Feb 24 (Bernama) -- VidMob, the leading platform for Intelligent Creative, has closed its Series C financing, raising US$50 million in expansion capital from a group of funds, strategic investors, and influential companies in the creative technology space. (US$1 = RM4.039)

The new round will support VidMob’s global expansion, new e-commerce initiatives, ongoing investments into advanced technology, and data science to help marketers maximise the value of advertising creative.

The new round includes participation from Adobe, Shutterstock, Drive by DraftKings, the Spruce House Partnership, Prefix Capital, BuildGroup, Interlock Partners, Macanta, and key industry and tech leaders like Michael Kassan, Nick Brien, and Thomas Tull, among others.

César Melo, former president at Mondelez and PepsiCo, Chief Executive Officer at Foster Grant and VP at Colgate-Palmolive is also investing and joining the board as adviser.

According to a statement, when combined with previous rounds, the company has now raised nearly US$100 million to expand on its groundbreaking platform for Intelligent Creative.

VidMob has pioneered AI to measure creative performance so marketers can optimise ad design for more efficient and impactful campaigns.

VidMob’s Intelligent Creative platform unifies creative and data and connects brands to a global network of elite content creators trained on continuously updated best practices for every digital media channel and next-gen ad format.

Originally focused on partnerships with major social platforms, VidMob has expanded its distribution to include leaders in the programmatic web and CTV / OTT.

-- BERNAMA