TOLUNA MERGES ITS GLOBAL BRANDS TO STRENGTHEN INSIGHTS LEADERSHIP

KUALA LUMPUR, March 27 (Bernama) -- Global research and insights leader, Toluna has unified its family of brands, namely Harris Interactive, GutCheck and MetrixLab, into a single, refreshed identity under the name ‘Toluna’.

This strategic transformation is the culmination of years of sustained investment in technology, artificial intelligence (AI), world-class research expertise, high-quality first-party data, and global scale, which firmly establish Toluna at the forefront of next-generation insights.

Toluna Founder and Chief Executive Officer, Frédéric-Charles Petit in a statement said bringing the company’s brands and people together under Toluna is more than a brand refresh; it is a strategic milestone that reflected its shared vision that began in 2000.

“Our relentless commitment to empowering a better world through trailblazing insights culminates today, and while this milestone marks a new chapter for Toluna, our journey is far from over – we remain focused on continuous innovation, especially through the responsible and dynamic use of AI, to help our clients navigate complexity and anticipate what is next,” he added.

By uniting under a single brand, Toluna is streamlining its value proposition with one partner delivering contemporary end-to-end solutions – from agile research to advanced analytics – powered by first-party data.

At the heart of Toluna’s transformation is the integration of AI across its platform, accelerating speed to insight, enhancing data quality, and unlocking deeper consumer understanding.

This transformation is strengthened by MetrixLab’s expertise in brand, product, and communications research; Harris Interactive’s best-in-class methodologies; and GutCheck’s agile, human-centric solutions, which are now combined under one unified platform.

With this evolution, Toluna is also introducing TolunaID, the new name for its dedicated division serving research agencies and consultancies to reinforce its legacy of industry-leading quality and expertise in this sector, while Toluna Start, its advanced insights technology platform, has been refreshed to align with the new brand identity.

-- BERNAMA