Unveiled: Top 10 global consumer trends in 2021

(Graphic: Euromonitor International)

KUALA LUMPUR, Jan 19 -- Global market research company, Euromonitor International has revealed trends that will define consumer behaviour and influence business strategies this year, in a new report, ‘Top 10 Global Consumer Trends 2021’.

The report is available in English, Spanish, Portuguese, Mandarin and Japanese.

According to a statement, the COVID-19 pandemic created, influenced or accelerated each trend.

One of the trends involve consumers expecting purpose-driven initiatives that support the triple bottom line — people, planet and profits (Build Back Better). Nearly 70 per cent of professionals expect consumers to be more concerned about sustainability than before COVID-19.

Another trend sees consumers desire the ease of on-the-go, impulse and spontaneous occasions and simplicities of pre-pandemic life (Craving Convenience), while another focuses on reconnecting with nature and turning to open-air venues for leisure and to safely socialise (Outdoor Oasis).

In addition, consumers demand contactless services, exceptional sanitation standards and products that enhance hygiene and immunity (Safety Obsessed), while another reassesses priorities and identities in pursuit of a more fulfilled life and improved mental resilience (Shaken and Stirred).

Another trend involves finding a new work-life balance, as remote collaboration redefines the traditional office environment (Workplaces in New Spaces), whereby more than half of global consumers previously had a strict boundary between work or school and personal life.

“2021 will be a pivotal year. Tailoring strategies to these emerging consumer trends will empower businesses to endure the unexpected and overcome adversities,” said Euromonitor International head of lifestyles, Alison Angus.

-- BERNAMA