Trax launches suite of solutions to solve biggest pain points in retail

KUALA LUMPUR, Aug 24 (Bernama) -- Trax, a leading global provider of computer vision solutions and analytics for retail, has launched ‘Trax CPG NXT’, a suite of next-generation computer vision-powered solutions designed to address the most salient issues facing consumer packaged goods (CPG) manufacturers.

“The introduction of Trax CPG NXT marks an important milestone for the company. Being focused on both value and outcome for our customers has always been a point of pride for Trax,” said chief product officer Barak Turovsky in a statement.

Managing director APAC & EMEA Karine Eloy said: “With the global launch of Trax CPG NXT, we are proud to offer CPG brands in India our latest suite of solutions which provides manufacturers better visibility and control even in unstructured, traditional retail environments.”

With Trax CPG NXT, clients benefit from more than a decade of deep industry expertise and experience enabling brands to drive more effective and efficient in-store execution.

The suite of solutions offers industry best practices for incremental growth. The four solutions include Trax Field Optimizer, Trax Perfect Store, Trax Category Excellence, and Trax Contract Compliance, each available now globally.

Trax Field Optimizer empowers sales representatives and merchandisers with computer vision-powered, real-time shelf insights to fix execution gaps and drive incremental sales in the store, while Trax Perfect Store provides headquarters and field teams with visibility into store conditions to manage their Perfect Store programmes.

Trax Category Excellence provides category teams with powerful shelf insights and trends about the entire category, while Trax Contract Compliance provides key account, category, and trade marketing teams with accurate visibility on how trade agreements are being executed in stores.

-- BERNAMA