TOMMY HILFIGER HIRES GLOBAL CHIEF MARKETING OFFICER, ALEGRA O'HARE

KUALA LUMPUR, March 26 (Bernama) -- Tommy Hilfiger, owned by PVH Corp. has appointed Alegra O’Hare as Chief Marketing Officer, Tommy Hilfiger Global, effective April 12.

According to a statement, O’Hare, within the role, will develop and execute innovative global marketing strategies to reach and engage existing and upcoming generations of TOMMY HILFIGER consumers.

Tommy Hilfiger Global President and Chief Brand Officer, Avery Baker said O’Hare would be a driving force in bringing the company’s new brand vision to life through world-class creative, digital and omnichannel marketing strategies.

“Her deep connection to culture and proven experience in growing both relevance and business with global consumers will be a great asset.”

Meanwhile, O’Hare is excited to embark on this new journey with the team amid a drastically changed consumer landscape.

“Together, we will meet these new realities head on, with a focus on creating engaging and surprising brand experiences for all consumers, further evolving our position as world-class marketers by pushing cultural and creative boundaries,” she said.

She brings over 25 years’ marketing experience, working with global consumer brands including adidas, Bang & Olufsen, Champion, Lee and Wrangler.

Most recently, O’Hare held the role of Chief Marketing Officer at GAP, where she led the global marketing team to inspire consumers across all brand touchpoints, including communications, retail, digital, social media and PR.

-- BERNAMA