Sophi.io partners Layout International to transform print production

KUALA LUMPUR, June 11 -- Sophi.io, a suite of AI-powered optimisation, prediction and automation tools developed by The Globe and Mail, has partnered with Layout International, a supplier of cutting-edge enterprise technology, to transform print production.

Sophi will provide the smart AI/ML technology to fully automate the end-to-end print production workflow to save publishers time and money and enable them to focus on creating high quality content.

Print laydown is typically a long and arduous process, involving multiple editors and page designers and taking hours to complete, according to a statement.

Without the rigid constraints of a template, Layout International customers will now have the opportunity to create a print-ready paper that is indecipherable from a paper prepared by human page designers, and the entire process takes just minutes.

Meanwhile, for Layout International’s over 200 customers, this partnership means seamless integration of Sophi into their current NewsPublish editorial workflow.

“We see this partnership with Layout International giving publishers the freedom to focus on content creation and the specific design elements that page designers want to spend their energy on,” said Chief Technology Officer at The Globe and Mail, Greg Doufas.

“The best part is that NewsPublish powered by Sophi.io is getting better and smarter every day, so Layout International customers will always be on the cutting edge of technology with this solution.”

The Sophi suite of tools is designed to identify an organisation’s most valuable content and place it in the most valuable places across their digital entities, or behind a paywall when the subscription revenue outweighs the predicted advertising revenue.

In addition to NewsPublish powered by Sophi.io, Sophi provides site automation, a fully dynamic, real-time, personalised paywall, and analytics solutions to publishers worldwide.

More details at https://www.sophi.io.

-- BERNAMA