Smart Communications enters binding agreement to acquire Assentis Technologies

KUALA LUMPUR, Jan 8 -- Smart Communications™, the only provider of a customer conversations management platform, has entered into a binding agreement to acquire Assentis, a leading European software solutions provider specialising in customer communications management (CCM).

Via this proposed acquisition, Smart Communications can more effectively serve enterprises in the financial services industry and throughout Continental Europe.

According to a statement, it will also enable current Assentis customers to quickly take advantage of Smart Communications’ proven expertise in multi-tenant SaaS.

Smart Communications Chief Executive Officer, James Brown said: “Already among the key industries we support, we recognised an opportunity to strengthen our commitment to help these firms cater to an increasingly digital-focused customer base.”

Assentis’ CCM solution is currently used by over 100 enterprises to generate a wide variety of critical documents including client reports, fund fact sheets, product presentations, contracts and marketing collateral.

Smart Communications plans to continue to support all Assentis products while also focusing on making its market-leading SaaS platform available throughout the region.

This announcement follows a record-setting year for Smart Communications, which recorded its most successful year in company history.

This is the second acquisition for Smart Communications in the last two years. In July 2019, the company acquired Intelledox, which now delivers forms transformation capabilities as SmartIQ, a key offering of the Smart Communications platform.

-- BERNAMA