PubMatic-MediaMath partner to roll out SOURCE initiative across Asia

KUALA LUMPUR, Feb. 18 -- MediaMath recently announced a new partnership with PubMatic to further the SOURCE vision of alignment across the programmatic ecosystem.

MediaMath continues to expand SOURCE’s accountable and addressable supply chain, by partnering with PubMatic – making PubMatic’s premium Asia supply available to MediaMath buyers.

Working with industry-leading partners to align the interests of brands, agencies, publishers and technology providers, MediaMath has created a transparent digital media ecosystem built to navigate the advertising industry's most demanding challenges. Based on a statement, PubMatic’s participation in SOURCE brings added display, mobile and CTV inventory from a roster of premium publishers that includes KLY, Detik.com, LINE, ABS-CBN, Sanook and Kompas Gramedia.

“This partnership makes PubMatic’s high-quality ad supply available to MediaMath’s buyers and moves us a step closer to achieving our goal in APAC, and we’re delighted to be working together,” said MediaMath General Manager (EMEA & APAC), Viktor Zawadzki.

“Together with MediaMath, PubMatic is aimed at driving results for buyers and increasing revenue and opportunities for publishers,” said Sudipto Das, Vice President of Advertiser Solutions, APAC at PubMatic.

According to Das, at a time when focus is honed in on making ad spend and content investment work smarter and harder, this partnership intends to help grow the addressable pool of marketer spend in the programmatic channel.

-- BERNAMA