NielsenIQ BASES unveils new product helping brands stay relevant

KUALA LUMPUR, Feb 10 (Bernama) -- NielsenIQ’s research has revealed that globally, over 230,000 new products are launched yearly, however, only eight per cent of consumers are committed to their current brand.

To stay relevant in this constantly evolving competitive environment, brands need to adapt or risk losing market share. However, if brands wait too long to evolve, it may be too late.

NielsenIQ is constantly innovating its product offerings to provide clients with actionable insights that allow them to make efficient, informed decisions.

“The arrival of Renovator comes at a very good time. External factors have forced many of our clients to focus on their core offerings,” said President of NielsenIQ BASES, Joe Willke.

“Renovator is the perfect solution for companies looking to invest and innovate on their existing brands. The robust insights gleaned from this solution will be crucial to successfully compete for consumer purchase while also strengthening the brand’s equity.”

NielsenIQ BASES introduces a new product to help brands stay relevant. BASES Renovator is a groundbreaking solution that helps brands stay ahead of their competition.

“We know that 60 per cent of relaunches do not recover from their downward trend, thus we developed a new, groundbreaking solution that will provide brands comprehensive analytics and faster insights to help them adapt their existing products to consumer trends and diverse market factors,” said the company’s statement.

BASES Renovator balances the need to adapt while strengthening brand performance through a fast, interactive software platform. Using a patent-pending methodology, BASES Renovator blends both in and out of competitive context evaluations.

The resulting insights provide a clear picture of how making changes will impact the financial well-being, competitive interaction, and strategic outlook of the brand into the future.

NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90 per cent of the world’s population.

-- BERNAMA