Bunshi Lab begins accepting pre-orders for ‘Bunshi Mask’ via ‘Indiegogo’ crowdfunding website

KUALA LUMPUR, Aug 27 -- Bunshi Lab has raised approximately 180 million yen (about US$1.6 million) for the ‘Bunshi Mask’ through ‘Makuake’, a Japanese crowdfunding website. (US$1 = RM4.199)

According to a statement, Bunshi Lab is currently launching a much-awaited global sales campaign for the product.

The Bunshi Mask is a top-of-the-line face mask created from the spirit of Japan's omotenashi (hospitality) and craftsmanship.

It has sold a cumulative total of more than 200,000 pieces in only four months, as it has been loved by many people immediately after being put on sale in Japan.

Keen to deliver the Bunshi Mask from Japan to the world, Bunshi Lab launches its global sales campaign through Indiegogo.

It can be delivered to nine countries namely the US, Britain, Australia, Canada, Germany, France, the Netherlands, Italy and Singapore.

Bunshi Mask is a next-generation face mask that strikes a balance between high performance and beautiful minimalist design.

It uses the latest nanofibre filter invented by Akihiko Tanioka, professor emeritus at Tokyo Institute of Technology, which blocks against more than 99 per cent of fine particles.

The Bunshi Mask can protect its users firmly and effectively as it uses finer mesh for its filter than that of the surgical N95 mask.

In addition, the Bunshi Mask allows users to breathe with ease as it uses the latest nanofibre, and it becomes an environment-friendly mask supporting a sustainable society as it is made out of materials from recycled PET or polyethylene terephthalate.

It uses a top-end knit cotton fabric treated by the so-called ‘silhouette’ processing, the quality of which is higher than gauze fabrics. It lends itself a premium feel as it is gentle on the skin and gives a dry wear feeling.

-- BERNAMA