Xsolla Opens Distribution Channel For Game Developers, Publishers

KUALA LUMPUR, Sept 20 (Bernama) -- Xsolla, a global video game commerce company, has announced a new online destination called Xsolla Mall.

This platform allows video games to host multiple landing pages where players can access exclusive in-game items, game discounts, and premium experiences directly from developers and publishers or via campaigns with content creators and payment providers.

According to a statement, developers can showcase and monetise content from their games on a specific branded landing page within the platform, even the entirety of a game.

“We aim to help developers tackle current market challenges like the high cost of acquiring and retaining players, high distribution fees, and increasing the number of paying players so they can earn and keep more of the profits from the sale of their games and in-game content.

“Xsolla Mall perfectly aligns with our mission to bolster the gaming community by providing developers, influencers, and players with a safe, practical, and engaging platform,” said Xsolla Chief Executive Officer, Chris Hewish.

A growing library of cloud games are also accessible through the Xsolla Mall, supported by the Xsolla Cloud Gaming solution.

Xsolla Mall also merges video game content and the convenience of multiple local payment methods with the power of content creators and influencers into one cost-effective platform, providing a wide range of generating incremental revenue for games.

It also provides developers and publishers with a new distribution channel, reducing overall customer acquisition and retention costs, growing brand awareness, increasing player engagement as well as generating more profit for their business.

-- BERNAMA