Verifone Reveals New Brand To Exemplify Payments Platform Offering

KUALA LUMPUR, July 3 (Bernama) -- Verifone, the payments architect shaping ecosystems for online and in-person commerce experiences has unveiled its new brand and enterprise website to exemplify its class-leading payments platform offering.

According to a statement, the rebranding highlights Verifone’s innovative payment solutions by introducing a new logo, brand identity and global website to align with an updated vision.

“Verifone started in the Fintech space over four decades ago, rapidly evolving our service offerings to meet the needs of all large and small businesses. We are the critical commerce partner for businesses worldwide, offering solutions with a futureproof architecture.

“Our new brand matches our digital-first thinking, employee-focused mindset and accelerated innovation. Our customers and their customers, rely on Verifone every day,” said Verifone Chief Executive Officer, Mike Pulli.

Currently the “Payments Architect and Commerce Expert” partner for all businesses everywhere, Verifone’s robust product and services portfolio delivers on that promise.

The company spans digital payment solutions, secure payment devices, cloud-hosted Payments as a Service, merchant acquiring, point of sale technology, advanced business insights through data science, as well as managed services practices, among others.

After rebuilding its entire offering and company culture under new leadership, the refreshed brand identity matches the innovation and passion of a new Verifone.

With half a trillion dollars in transactions traversing its cloud via payment devices or Verifone-powered websites and apps, the company truly enables global commerce.

Stands out in the payments space where most businesses still piece together fragmented offerings from multiple providers to address complex customer needs, Verifone is the single provider with a comprehensive, flexible toolset that streamlines and reduces costs for any enterprise to accept payments.

The company has focused intensely on new, innovative payment capabilities and features in recent years, significantly expanding the solution stack and enabling new markets.

-- BERNAMA