Vault Micro's CameraFi Live new updates beneficial to e-commerce retailers

KUALA LUMPUR, Dec 1 -- Vault Micro, the developer of live streaming app CameraFi Live, announced the app has released updates offering live shopping effects directly beneficial to e-commerce retailers.

The update allows users to add product information such as item name, images, pricing and discounts, and other relevant details in real-time during their broadcast.

Due to limited face-to-face interactions caused by COVID-19, the pandemic continues to drive a surge in online shopping hence influencing huge online e-commerce retailers like Amazon to launch live-streaming shopping. Live-Streaming E-Commerce or Live Commerce is the latest trend offering a more advanced and interactive way of online selling. By doing a live broadcast, merchants can better emphasise the selling points of their items and customers can communicate their inquiries and feedbacks in real-time. In line with the trend, CameraFi Live, a live streaming app for Android users, offers an easy and better way to sell products via live streaming by creating high-quality, real-time broadcast on various social media platforms such as Facebook, YouTube, and Twitch. One of the greatest advantages of live streaming is that with just a smartphone, you can start creating a live broadcast without additional costs.

In a statement, Vault Micro Chief Executive Officer, Seongil Kim said: “I hope anyone can get an opportunity to easily start online selling during this time when COVID-19 has frozen the global economy.” -- BERNAMA