SWEEGEN SECURES REGULATORY APPROVAL IN TAIWAN FOR ITS REB M SWEETENER TECHNOLOGY

KUALA LUMPUR, Sept 1 (Bernama) -- Global sweetness and flavour innovator, Sweegen has announced its Bestevia Rebaudiosides M (Reb M), D, and E have received full authorisation from the Taiwan Food and Drug Administration (FDA) for use in food and beverages.

According to a statement, this recent regulatory approval marks another milestone in Sweegen successfully opening new markets in countries where brands seek new generation stevia ingredients to expand their sugar reduction solutions.

“At Sweegen, our focus revolves around safety, quality and adherence to regulatory standards. We are expanding our global footprint by opening new markets to create access to innovative sweetener technologies,” said its Vice President of Technical and Regulatory Affairs, Hadi Omrani.

Meanwhile, Vice President of Global Innovation, Casey McCormick said the approval of Bestevia Reb M in Taiwan represented a breakthrough for brands aiming to create better-for-you foods and beverages.

“Bestevia Reb M opens innovative avenues for reducing and even eliminating sugar, surpassing consumer expectations and contributing to public health goals aimed at curtailing sugar intake,” he added.

A high-purity steviol glycoside derived from the stevia plant, Reb M is renowned for its clean and sugar-like taste profile in which, for food and beverage producers, Sweegen’s Reb M technology offers several commercially significant advantages.

As Sweegen continues to excel in commercialisation and secures essential regulatory approvals in key markets like the Europe, the Middle East and Africa (EMEA) and the United Kingdom, the company witnesses substantial sales growth throughout 2023.

In addition to those critical regulatory approvals, Sweegen now offers its food and beverage manufacturing customers the right to use its Reb M in all non-alcoholic beverages anywhere in the world without infringing the relevant application patents.

The full authorisation of Bestevia Reb M in Taiwan reinforces Sweegen's leadership in the nature-based sweetener space and positions the company as a trusted partner for food and beverage manufacturers worldwide.

-- BERNAMA