SIX DECADES OF DEDICATION: MARY KAY PLEDGES CONTINUED SUPPORT FOR PEOPLE, PLANET

KUALA LUMPUR, July 24 (Bernama) -- Mary Kay Inc, a global leader in corporate sustainability and advocacy in its 2024 Sustainability Report highlighted its promise to make decisions that are right for the planet and its people.

Organised by environmental, social, and economic impact, the report underscores the company’s commitment to creating and nurturing a business model that enriches women’s lives and supports communities while protecting the planet, according to a statement.

“Our iconic founder, Mary Kay Ash, was passionate about not only changing the world, but protecting it. I am proud of the work we have accomplished this year, and every year, in realising her dream. I think she would be proud, too,” said Mary Kay Inc Chief Operating Officer, Deborah Gibbins.

In a world that is rapidly evolving, Mary Kay stands at the forefront of change, championing the cause of women while recognising the immense power they hold in shaping the global economy and driving meaningful change.

The 2024 report highlighted initiatives for environmental sustainability, such as water stewardship with The Nature Conservancy to protect coral reefs; resource conservation with the Arbor Day Foundation, planting over 1.4 million trees in reforestation projects; and sustainable sourcing with Global Shea Alliance to promote economic well-being for the 16 million women shea collectors in West Africa.

In addition, under the social sustainability initiative, Mary Kay has donated over US$18 million to enrich women's lives worldwide through the Pink Changing Lives programme; joined the Women’s Empowerment Principles (WEPs) which offer guidance on women’s empowerment; as well as being committed to fostering women in science, technology, engineering and mathematics (STEM). (US$1=RM4.67)

Meanwhile, under the economic sustainability initiative, the report highlighted Mary Kay Ash’s vision of enriching women’s lives for 60 years, providing an unparalleled entrepreneurship opportunity for women worldwide.

The beauty brand also enhances the capabilities of Independent Beauty Consultants via digital tools, including augmented reality apps and its Interactive Catalog, allowing them to excel in their businesses and realise their dreams, in addition to advocating for gender equality in artificial intelligence technologies.

-- BERNAMA