PINE LABS PARTNERS AL-IKHSAN, ENABLING SEAMLESS IN-STORE PAYMENT EXPERIENCES

KUALA LUMPUR, May 12 (Bernama) -- Pine Labs, one of Asia’s leading merchant commerce platforms, has deployed its point of sale (PoS) solutions across the 136 stores of Al-Ikhsan, the biggest sports retailer in Malaysia.

The fully integrated tech stack of payments, wallets, gift cards, and Buy Now Pay Later (BNPL) by Pine Labs is a solution in use by some of the top retailers across Asia, according to a statement.

The ease, speed, and convenience of availing BNPL offers on Pine Labs’ PoS terminals and the availability of leading issuers on a single unified platform are all factors that will help retailers who are looking to boost sales in these tough times.

“Al-Ikhsan are pioneers in the sports retail business, and it is our pleasure to join hands with them in Malaysia,” said Pine Labs Head - Merchants and Brands Business APAC, Sharad Gulhar.

“We are confident that this relationship will grow in the times to come and offer sports enthusiasts in the country a good reason to stay sharp and stay fit in an affordable manner.”

Meanwhile, Al-Ikhsan Sports Sdn Bhd Chief Executive Officer, Vach Pillutla said: “Our customers now have the option of seamlessly converting their purchase at any of our stores into easy instalments and bring home top-quality products from our extensive range.”

Pine Labs has a commanding 95 per cent market share of offline BNPL services in India and through its subsidiary Pine Payment Solutions has launched BNPL in Malaysia.

The company is expanding its Pay Later proposition to other parts of Southeast Asia, as well. Last year, Pine Labs announced it will launch an integrated pay later instalment solution in partnership with Mastercard to markets like Thailand, the Philippines, Vietnam, Singapore, and Indonesia.

More details at www.pinelabs.my.

-- BERNAMA