PAYNET AND MESINKIRA LAUNCH "SINI CASHLESS" CAMPAIGN: EMPOWERING MSMES IN RURAL COMMUNITIES

KUALA LUMPUR, Nov 21 (Bernama) -- In an exciting collaboration between PayNet (Payments Network Malaysia) and Mesinkira, we proudly present the "Sini Cashless" campaign, a groundbreaking initiative poised to transform Micro, Small and Medium Enterprises (MSMEs) in rural communities into adoption of cashless payments via DuitNow and MyDebit.

Leveraging the robust capabilities of Mesinkira's Business Operations Support Systems (BOSS), businesses will thrive and embrace the future of commerce. Participating MSMEs will be introduced to a comprehensive suite of capabilities within a single app, revolutionising their operations:

1. Mobile Point of Sale (POS): Business can now make transactions seamlessly on the go, providing convenience to customers and increasing sales

2. Inventory Management: Ensure precise tracking and inventory management to prevent stockouts and missed sales

3. Bookkeeping: Streamlining financial record-keeping for easier tax compliance and financial planning

4. Business Analytics: Granting access to data-driven insights, enables MSMEs to make informed decisions and enhance their business strategies

5. Integrated Cashless Payments: Seamlessly accept payments through DuitNow and MyDebit, broadening customer payment options

6. Digital Invoicing: Simplifying invoicing and payment tracking for quicker settlements

7. Add-On E-Store: Transform your offline shop into a thriving online business within a single app, unlocking new revenue streams and expanding their reach to a broader audience

The 4-month "Sini Cashless" campaign (from 1 November 2023 to 29 February 2024) offers substantial rewards to participating MSMEs,

1. Monthly reward to incentivise MSME in adopting and promoting e-payment acceptance:

a. RM 20 when e-payment vs cash acceptance is above 20%

b. RM 30 when e-payment vs cash acceptance is above 30%

c. RM 50 when e-payment vs cash acceptance is above 50%

2. Grand prize of RM 10,000 to incentivise and reward top-3 MSMEs based on their performance (e-payment vs cash acceptance)

PayNet and Mesinkira are committed to the growth and success of rural MSMEs. We firmly believe that this campaign will be a catalyst for change, promoting financial inclusion and enhancing the digital ecosystem for businesses in Malaysia.

Chief Commercial Officer of PayNet, Gary Yeoh said: “To keep abreast with the rapid growth of digital economy, we support and empower MSMEs in rural, unserved and underserved communities to thrive and expand their businesses through payment digitalisation. Aligned with Bank Negara’s Financial Inclusion Framework 2023 – 2026 Strategy Paper, our collaboration with Mesinkira enables new business models and innovations to develop well-targeted, needs-based financial products and services, resulting in more diverse financial choices for businesses and consumers. PayNet is committed in uplifting MSMEs to ensure the businesses to stay competitive in this digital age, and hence we hope this incentive program accelerates cashless adoption among MSMEs.”

Chief Executive Officer of Mesinkira, Syed Omar said: “Mesinkira is proud to collaborate with PayNet for the rural cashless payments initiative. Through Mesinkira's innovative platform, PayNet will be able to empower micro & small SME's towards financial literacy and credit worthiness, which is leaps and bounds towards uplifting the underserved and aligning with ESG & SDG goals of financial inclusion and better social and income upwards mobility.”

For campaign details, please contact:

Syikin Ahmad, Chief Experience Officer

+60126362419, sales@mesinkira.io

About PayNet

Payments Network Malaysia (PayNet) is the national payments network and central financial infrastructure for Malaysia with the vision to empower Malaysia's digital economy. Our extensive retail payments suite, DuitNow (QR and P2P), JomPAY (Bill Payments), FPX (Online), MyDebit (Domestic Debit), MEPS (ATM), and IBG (Interbank GIRO) has near ubiquitous coverage across the nation and is part of the daily fabric of life in Malaysia. In addition, PayNet’s real time retail QR payments network, DuitNow, is also interoperable with domestic schemes in Singapore, Thailand, Indonesia and China to enable seamless cross-border transactions with those countries.

PayNet is committed in promoting a secure, efficient, and innovative payments ecosystem in Malaysia, and works closely with its stakeholders to develop new products and services that meet the evolving needs of consumers and businesses.

For more information, please visit www.paynet.my.

About Mesinkira

Mesinkira offers cutting-edge Business Operations Support Systems (BOSS) designed to streamline and enhance business operations for MSMEs. With a range of tools and solutions, Mesinkira empowers businesses to thrive in a fast-paced digital world. www.mesinkira.io

SOURCE : Payments Network Malaysia (PayNet)