NIQ unveils the creation of NIQ Labs and 'NIQ Ask Arthur', a transformative GenAI-based tool

CHICAGO, Dec 14 (Bernama) -- NIQ, a global leader in data and analytics solutions, is excited to announce the establishment of NIQ Labs, a groundbreaking initiative aimed at harnessing the collective power of top-tier talent and capabilities acquired through strategic M&As. Positioned as an innovation powerhouse within NIQ's commitment to bolster sustainable growth through performance-enhancing investments, NIQ Labs stands poised to pioneer the future of inventive products and solutions aimed at tackling industry challenges. Over the past two years, NIQ has invested over $1 billion in operating investments in new data and capabilities to build a Full View™ of consumer shopping behavior to solve client problems and reveal pathways to growth. Coupled with investments, NIQ Labs taps into an extensive array of data assets, employing intuitive business intelligence tools that offer detailed market insights and predictive analytics driven by generative AI (GenAI) and authoritative data science.

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