NIQ new brand identity offers Full View of consumer intelligence

KUALA LUMPUR, March 2 (Bernama) -- NIQ, global leader in consumer intelligence, has launched a new brand identity, reflecting the company’s industry-leading insights and measurement capabilities, revealing new pathways to growth for retailers and brands.

The new branding aligns with a significant transformation across the organisation and represents a commitment to delivering the most complete and clear understanding of consumers globally, the Full View.

In a statement, NIQ said Full View is powered by data from more channels, sources, consumers and regions, apart from being the world’s most complete and clear understanding of consumer buying behaviour that reveals new pathways to growth.

“The new brand identity balances our legacy and our future as the leader in consumer intelligence.

“In 1923, our company created the concept of market share, and now, with our investments in omnichannel, NIQ’s identity signifies the new standard for understanding what consumers buy, why they make purchase decisions, and most importantly, how our clients can win,” says NIQ Chief Operating Officer, Tracey Massey.

Meanwhile, its Chief Communication Officer & Head of Marketing, North America, Marta Cyhan-Bowles said: “Our new identity embodies the renewed sense of purpose, and energy across the company, that embraces change, innovation, and solves the industry's biggest challenges.

New elements of the brand identity include revamped company name, logo, colours, and purpose. Together, they represent the company’s evolution and signify leadership in omnichannel consumer intelligence.

NIQ’s new identity will be showcased at the annual Consumer 360 conference as the company breaks new passages towards purpose, defines new inroads for innovation, creates new bridges for collaboration, and maps new pathways to growth.

-- BERNAMA