NIQ Global Media Division Empowering Clients, Partners

KUALA LUMPUR, March 1 (Bernama) -- NIQ, the world’s leading consumer intelligence company, has launched its new Media Division, a strategic initiative designed to enhance the value advertisers derive from their marketing efforts and enable partners in support of its advertiser clients.

NIQ in a statement said this move underscores its continued commitment to providing clients with the Full View and strengthening their marketing capabilities.

Heading the Global Media Division is Lana Busignani, a seasoned professional with an impressive track record in driving strategy across various media products.

Formerly with Quotient Technology Inc, Busignani brings her extensive experience to lead this strategic initiative and she is well-positioned to drive the success of NIQ's Media Division.

NIQ Chief Revenue Officer, Susan Dunn said with the launch of the Media Division under the leadership of Busignani, the company is thrilled to round out its suite of services.

“Lana's wealth of experience and strategic vision align seamlessly with our commitment to providing clients with the Full View, reinforcing NIQ's position as a trusted partner in driving business success,” she added.

The Media Division will address three core industry issues, namely defining the right audience for brands, delivering that audience and ensuring that it performs, by integrating the power of NIQ, GfK, and MRI-Simmons.

-- BERNAMA