MSG Sports, MSG Entertainment in signature marketing partnership with Infosys

KUALA LUMPUR, Nov 18 -- Madison Square Garden Sports Corp (MSG Sports), Madison Square Garden Entertainment Corp (MSG Entertainment) and Infosys, a global leader in next-generation digital services and consulting, have announced a multi-year Signature Marketing Partnership.

This makes Infosys the Official Digital Innovation Partner of key MSG properties including the New York Knicks, New York Rangers and the Madison Square Garden Arena.

As part of this collaboration, MSG Entertainment and Infosys will create a digital command centre inside The Garden, featuring Infosys’ service and technology platforms. Through the continuous production of data and analytics, the command centre will provide on-site staff with enhanced, real-time oversight of event operations.

This valuable insight will allow MSG personnel to make immediate decisions to help deliver a more efficient, seamless fan experience. In addition, guests will have access to select data directly, enabling them to choose everything from the best entrance/exit to the most convenient food and beverage options.

“Madison Square Garden welcomes millions of people each year and one of our most important priorities is finding new ways to deliver a world-class experience to each and every one of them, down to the smallest detail – this Infosys partnerships helps us do just that,” said Andrew Lustgarten, President and CEO of MSG Sports and President of MSG Entertainment in a statement.

“Infosys shares our vision for using data and analytics to improve the guest experience, and we couldn’t be more excited that they are joining us in such a significant and integrated partnership.”

Meanwhile, Infosys CEO Salil Parekh said: “As a business that understands the obligations of enterprise to drive sustainable performance, we are delighted to be part of the iconic Madison Square Garden’s journey as it continues to evolve into a smart arena.

“As digital innovation partner, we’ll deliver the cutting-edge advantage of our platforms to unlock value for MSG through new efficiencies that enable fans to immerse themselves in all aspects of the events at The Garden so they come to appreciate the MSG-experience even more.”

More information at www.msgsports.com.

--BERNAMA