LiveRamp Authenticated Traffic Solution secures global adoption

KUALA LUMPUR, May 20 -- LiveRamp®, the leading data connectivity platform announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, brands and platforms globally.

These include the US, UK, France, Italy, Spain, Germany, Australia and Japan, according to a statement.

More than 70 demand and supply platforms and over 400 publishers, including 70 per cent of the Comscore 20 and 65 per cent of the Comscore 50, have adopted ATS to offer marketers a more efficient way to reach their customers and measure campaign outcomes without third-party cookies or device identifiers.

“Simply put, ATS places publishers and marketers in control of their data. It generates better results for marketers, higher yields for publishers and provides the opportunity for greater transparency,” said LiveRamp Chief Executive Officer, Scott Howe.

Publishers are leveraging ATS to enable people-based inventory and improve monetisation, including Microsoft Advertising, the world's second-largest publisher, which has seen a larger than 40 per cent increase in CPMs on authenticated impressions.

The breadth of ATS adoption across the globe reveals that a variety of publishers see LiveRamp’s solution as not only viable to their business, but vital in serving their unique, diverse audiences.

In addition, enabling hundreds of brand advertising campaigns in the first quarter of 2021 alone, ATS powers a people-based approach to connecting with audiences across all channels, making consumer interactions relevant, addressable and measurable.

Garnering widespread platform support since its entry into the marketplace, the identifier is live with all major global supply-side platforms. ATS is also live on all major demand-side platforms, including Amobee, Beeswax, Criteo, MediaMath, Roku and The Trade Desk.

More details at www.LiveRamp.com.

-- BERNAMA