LIAM ELECTS BEN NG AS PRESIDENT AND VIBHA COBURN AS VICE PRESIDENT AT ITS 51ST ANNUAL GENERAL MEETING

KUALA LUMPUR, March 27 (Bernama) -- The Life Insurance Association of Malaysia (LIAM) has elected Ben Ng, Chief Executive Officer of AIA Bhd., as its President, and Vibha Coburn, Chief Executive Officer of Manulife Insurance Berhad, as Vice President at its 51st Annual General Meeting held on 26 March 2025.

Ben succeeded Raymond Lew, the Immediate Past President of LIAM, who served as LIAM President and Vice President for more than five years. With unwavering commitment and strategic vision, Raymond played a vital role in driving industry initiatives, strengthening stakeholder engagement, and advancing LIAM’s mission of financial inclusion and consumer protection, leaving a lasting impact on the Association and the industry.

Ben Ng brings over 30 years of experience, including 22 years abroad, demonstrating deep expertise in the life insurance industry. He is among the few Asian actuaries who hold both Fellow of the Society of Actuaries (FSA) and Fellow of the Casualty Actuarial Society (FCAS) qualifications.

Since his appointment as CEO of AIA Bhd. on 15 August 2019, Ben has led AIA Malaysia’s insurance, takaful, and private retirement scheme businesses, aligning with the company’s mission to help Malaysians live healthier, longer, and better lives. Under his leadership, AIA Malaysia has achieved transformational growth across distribution channels, leveraging digital innovation, customer-centric solutions, and data analytics. More details on Ben’s profile https://www.liam.org.my/about/?c=3&m=3&ct=1

Meanwhile, Vibha Coburn has over 30 years of experience in banking, insurance, and management consulting across Asia, Europe, and Australia, with expertise in strategy, business management, digital transformation, sales, marketing, and wealth management.

She joined Manulife on 1 October 2020 as Group CEO and Executive Director of Manulife Holdings Berhad and CEO and Executive Director of Manulife Insurance Berhad. Previously, as Chief Regional Distribution Officer for Manulife Asia, Vibha spearheaded significant agency growth, making Manulife the third-best multinational insurer in Million Dollar Round Table (MDRT) membership. More details on Vibha’s profile https://www.liam.org.my/about/?c=8&m=3&ct=1

At the meeting, LIAM also welcomes two new management committee members namely Leong Su Yern, CEO of Etiqa Life Insurance Berhad and Pauline Teoh CEO of Zurich Life Insurance Malaysia Berhad for the term 2025/2026.

The Association is also supported by five other committee members namely YBhg Dato Koh Yaw Hui, CEO of Great Eastern Life Assurance (Malaysia) Berhad; Loh Guat Lan, CEO of Hong Leong Assurance Berhad, Patrick Cheah Gim Guan, CEO of Malaysian Life Reinsurance Group Berhad, Lim Eng Seong, CEO of Prudential Assurance Malaysia Berhad and Toi See Jong, CEO of Tokio Marine Life Insurance Malaysia Bhd.

According to LIAM CEO, Mark O’Dell, LIAM has consistently championed the importance of life insurance protection for all Malaysians, striving to enhance public understanding and appreciation of life insurance through various initiatives and consumer education programmes.

"We continue to engage with the public through multiple platforms, implementing targeted education and awareness initiatives to improve financial literacy and enhance the financial well-being of Malaysians," said O’Dell.

The life insurance industry remains steadfast in its commitment to financial inclusion, supporting the national agenda to increase insurance penetration and narrow protection gaps. Moving forward, we will continue working closely with regulatory authorities and key stakeholders to foster a progressive, inclusive, and resilient life insurance industry for the nation.

About LIAM

Formed in 1974, the Life Insurance Association of Malaysia (LIAM) is a trade association registered under the Societies Act 1966. LIAM has a total of 16 members, of which 14 are life insurance companies and 2 life reinsurance companies. LIAM’s objectives are to promote a progressive life insurance industry; to enhance public understanding and appreciation for life insurance; to upgrade the image and professionalism of the life insurance industry and to support the regulatory authorities in developing a strong industry.

SOURCE: Life Insurance Association of Malaysia (LIAM)

FOR MORE INFORMATION, PLEASE CONTACT:

Name: Puan Norizan Hassan

Tel: 603-2691 6168 / 6628 / 8068

Email: liaminfo@liam.org.my

Website: www.liam.org.my

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--BERNAMA