Jim Fisher Is Vice President Channels And Partners, APJ - Boomi

KUALA LUMPUR, May 5 (Bernama) -- Boomi, the intelligent connectivity and automation leader, has appointed information technology (IT) industry and channel veteran, Jim Fisher, as its Vice President of Channels and Partners in Asia-Pacific and Japan (APJ).

Based in Sydney, Fisher is responsible for expanding Boomi’s channel operations across Australia, New Zealand, Southeast Asia, Hong Kong and Japan and will report to Senior Vice President of Global Alliances and Channels, Dan McAllister.

According to Boomi in a statement, he will also focus on working with partners to drive and expand new and existing opportunities for Boomi’s licensing and services business.

“Jim has a rich understanding of data integration and channel operations, which will be crucial for further expansion and enabling our APJ partners to optimise our joint customers’ cloud migrations and digital transformation roadmaps,” said its Vice President and General Manager of APJ, Thomas Lai.

Meanwhile Fisher said: “Going into Boomi, my priority is to ensure we are backing our partners to capitalise on a largely untapped opportunity. This includes understanding what existing partners want, and bringing on board new ones while protecting the competitive interests of all parties.”

Fisher brings to Boomi more than 30 years’ experience in the worldwide software marketplace. He previously headed channel strategy, marketing, and sales operations for organisations in Australia, the United States, and Asia, including regional and global management roles in Philadelphia, Hong Kong, Singapore, Japan, China, Russia, and Australia.

Prior to joining Boomi, Fisher held leadership positions at Mulesoft as Vice President Channels for APJ; and SAP as Vice President Ecosystem and Channels for Southeast Asia, among others.

-- BERNAMA